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iplumbyou.com I had local advertising covered but I needed to be more accessible to my customers. I needed to take orders over the internet and make it easy for my customers to see what I do and what areas I cover, before the first call. Hoax Design met and exceeded my needs. They set up a site that delivers what I need and more in only a few days. They worked with me to give me a greater understanding of how internet advertising works, which allowed me to target my customer’s specific needs in my service area. Business runs smoother now than it had ever ran before. I owe a great deal of my company’s well being to Hoax Design.

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Design Glossary

Design Term Glossary


Our design term glossary defines the majority of the terms commonly used in graphic & web design.



F

 

Facing pages: in a double-sided document, the two pages that appear as a spread when the publication is opened.

Feather: to insert small amounts of additional leading between lines, paragraphs and before and after headings in order to equalize the baselines of columns on a page.

FTP: Short for File Transfer Protocol, the protocol for exchanging files over the Internet. FTP works in the same way as HTTP for transferring Web pages from a server to a user's browser and SMTP for transferring electronic mail across the Internet in that, like these technologies, FTP uses the Internet's TCP/IP protocols to enable data transfer. FTP is most commonly used to download a file from a server using the Internet or to upload a file to a server (e.g., uploading a Web page file to a server).


Flash: Vector graphic animation software developed by Macromedia that creates browser-independent graphics (graphics that look the same across all browsers). An advantage of Flash animation is that their download time are relatively fast.

Folio: a page number, often set with running headers or footers.


Font: a set of characters in a specific typeface, at a specific point size, and in a specific style. "12-point Times Bold" is a font -- the typeface Times, at 12-point size, in the bold style. Hence "12-point Times Italic" and "10-point Times Bold" are separate fonts.

Four-color process:The printing process that reproduces colors by combining, cyan, magenta, yellow and black. If you look through a magnifying glass, you'll see that the printed image consists of dots in these four colors. These dots are printed on top of each other, next to each other or just close to each other, depending on the color and tonal values wanted.

Free write: Writing without regard for mechanics or topic, but with practice of the process (physical and mental) of getting words on paper; usually for a limited time; could be used as a daily warm-up or "vent".


G


Galleys: in traditional publishing, the type set in long columns, not laid out on a page. In desktop publishing, galleys can be printed out using a page-assembly program, for proofreading and copyfitting purposes.


GIF: (Graphic Interchange format) GIF images display up to 256 colors. GIF images generally have very small file sizes and are the most widely used graphic format on the web. The low quality resulting from compression makes them unsuitable for professional printing.

Gradient: A function in graphic software that allows the user to fill an object/image with a smooth transition of colors, for example a dark blue, gradually becoming lighter or red, gradually becoming orange, then yellow.

Greeked text: in page-assembly programs, text that appears as gray bars approximating the lines of type rather than actual characters. This speeds up the amount of time it takes to draw images on the screen.

Grid: A system of non-printing lines that divides a page into evenly sized columns, margins and spaces. Grids organize different content in relation to space it will occupy. Used well, grids can provide continuity, unity and flow among pages or projects of similar content.

Graphic design: Visual representation of an idea or concept. The term is used as a collective name for all activities relating to visual design, including web design, logo design etc.

Gray-scale image: a "deep" bitmap that records with each dot its gray-scale level. The impression of greenness is a function of the size of the dot; a group of large dots looks dark and a group of small dots looks light.

Gutter: In double-sided documents, the combination of the inside margins of facing pages; the gutter should be wide enough to accommodate binding.

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