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iplumbyou.com I had local advertising covered but I needed to be more accessible to my customers. I needed to take orders over the internet and make it easy for my customers to see what I do and what areas I cover, before the first call. Hoax Design met and exceeded my needs. They set up a site that delivers what I need and more in only a few days. They worked with me to give me a greater understanding of how internet advertising works, which allowed me to target my customer’s specific needs in my service area. Business runs smoother now than it had ever ran before. I owe a great deal of my company’s well being to Hoax Design.

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Design Glossary

Design Term Glossary


Our design term glossary defines the majority of the terms commonly used in graphic & web design.



T

 

Tabloid-sized page: a page that measures 11" x 17" -- most often used in portrait orientation for newspapers. Not to be confused with an 11" x 17" spread, which is made up of two letter-sized pages.


Tags: for style sheets, delimited sets of characters embedded in the text or internally coded. Tags apply to paragraphs (text terminated with a hard return -- this includes titles and headings) and indicate the function of paragraphs. The actual type specification depends on the style sheet that is associated with the tag.

TCP: Transport Control Protocol. See TCP/IP.

TCP/IP: The underlying protocols and structure of the Internet. A method for carrying packets of digital data in a specific format. All Internet traffic must adhere to TCP/IP.

Template: in page design, a file with an associated style sheet and all standing and serial elements in place on a master or base page, used for publication following the same design.


Text wrap: the spatial relationship between blocks of text and graphics, or between two blocks of text. A text wrap may be rectangular (most commonly), irregular, or arbitrary.


Thumbnails: miniature pictures sketched as first design ideas, like thinking on paper (or on screen).


TIFF (Tagged Image File Format): for digital gray-scale halftones, a device-independent graphics file format. TIFF files can be used on IBM/compatible or Macintosh computers, and may be output to PostScript printers.

Tiling (tile): printing a page layout in sections with overlapping edges so that the pieces can be pasted together.

Tombstoning: in multicolumn publications, when two or more headings in the same horizontal position on the page.

Track: in typography, to reduce space uniformly between all characters in a line. As opposed to kerning, which is the variable reduction of space between specific characters.

Type alignment: the distribution of white space in a line of type where the characters at their normal set width do not fill the entire line length exactly. Type maybe aligned left, right, centered, or right-justified.

Typeface: the set of characters created by a type designer, including uppercase and lowercase alphabetical characters, numbers, punctuation, and special characters. A single typeface contains many fonts, at different sizes and styles.

Type families: a group of typefaces of the same basic design but with different weights and proportions.


U


U&lc: abbreviation for upper- and lowercase.

Unit: in typography, divisions of the em space, used for fine-tuning the letterspacing of text type. Different typesetting systems and desktop publishing software use different unit divisions: 8, 16, 32, and 64 are common. One unit is a thin space or a hair space.

URL: Universal Resource Locator. A specialized syntax for addressing another server or a document, in the form of protocol://host/directory-or-user/directory/.../filename Examples: http://www.znet.com/znet/access/ ftp://ftp.znet.com/ telnet://rs.internic.net/ https://www.secure_site.com/

USENET: A term referring to the vast network of news servers running software compliant with NNTP. USENET is arranged in news groups, of which there are tens of thousands, each having any number of recent articles submitted by users in a "bulletin board" fashion. Only news reader software (and an Internet connection) is required to read and send USENET news.

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